They already have competition from the Muslim world in the form of the new, modestly-dressed Iranian doll called Sara.
Sara never goes out without a headscarf or her brother Dara.
The Arab League is also working on its own culturally-sensitive alternative to Barbie.
Now, meet Shimmy.
He's the first ever exclusively Jewish, truly "kosher" doll.
"We started with a boy, because of the fact that girls have chests," says Budi Dvir, the marketing director of the Tel Aviv-based company that developed the doll.
Step aside Barbie and Ken.